Protecting a brand involves understanding the relationship between domain names, trademarks, patents and copyrights – the four pillars of intellectual property. However, it is only relatively recently that domain names have become one of the major considerations for organisations compared to the fact that trademark legislation was first passed into English law in 1266!
It is important for any organisation to have a clear domain name strategy that not only defines the key geographies, and thus ccTLDs they need to have registrations in, as well as what IP protection mechanisms they have to provide defensive cover elsewhere.
There are two types of commercial entities in the world today. Those that know their intellectual property is being abused and those that don’t want to know. Technology has brought great opportunities for organisations to grow their global footprint cost-effectively and efficiently, but it has also increased the threat they face in the digital landscape.
Tim Brown., Head of Brand Protection, shares his best practices around Brand Protection for brand owners and their domain portfolios.
Throughout the pandemic, our domain watching systems have been vigilant, carrying out a series of checks every 15 minutes for any malicious activity to ensure our clients domain names are kept safe.
During these testing times, Com Laude offered a subset of global clients a free COVID-19 domain name search service to identify any abusive domain names involving keywords relating to the pandemic.
Homoglyphs, open a whole new world of abuse. These are characters from other scripts, which can look like Latin letters. Cyber-criminals use them to their advantage to impersonate brands and steal essential information from Internet users.
We’re sponsoring World Trademark Review’s events in Chicago next week! Managing Trademark Assets USA on 3rd March, & Brand Protection Online on the 4th March.
The importance of domain name monitoring and the adoption of other measures to mitigate the cost of cybercrime…
Domain names are mission critical brand assets and consumers trust them to signpost to authentic content and services. Disruption to domain name and DNS services means our email stops working, apps and websites cannot be readily found or the confidentiality, integrity and availability of corporate and consumer data is compromised.
