The last couple of years has seen the introduction of over 1,000 Top Level Domain name registries. Where once there was .com and .co.uk, now there’s .news, .xyz, .guru and .club. You may also have seen how global businesses from Apple to Yandex have laid claim to their own home on the internet by establishing their own dot brand registry. Now there are over 500 dotbrands like .barclays, .sky and .microsoft in operation.
We’re seeing new digital strategies from the market leaders, with some businesses like BNP Paribas and Weir Group transferring their whole web infrastructure to their new dot brand domains. We’re seeing others testing the market and setting up specific microsites under their dot brands and yet others who have yet to place content in their space. Although still only in the early stages of roll out, all are learning just how they might steal a march on their competitors and create their own protected brand space on the internet.
Why apply for a dot brand?
If you can see the potential of a gTLD for your market then you need to partner with the experts. Valideus supplies strategic consulting and application management services to applicants participating in ICANN’s New gTLD Program.