In 2012, ICANN invited applications to acquire new generic top-level domains, in the biggest change our industry has ever seen. Almost 30% of the near 2,000 applications were from rights owners seeking to secure their dedicated slice of Internet real estate – their name presented to the ‘right of the dot’ (their “Dot Brand”).
Global organisations such as Amazon, Microsoft, Google and Apple were amongst many who seized the opportunity. And now operate their own branded secure domain ecosystems, bringing structure and order to their online presence in their zero abuse namespace. And delighting their users.
Following the success of the 2012 application process, ICANN will be opening a further window of opportunity, which is likely to commence in mid 2025 or early 2026.
Whilst this may seem a way off, many organisations are already starting to perform feasibility assessments, plan their applications, create internal value propositions and engage colleagues with different usage scenarios. They are recognising the value of their own dot Brand as a core tenet of their digital strategy.
And you can too – check out these use cases – they illustrate various options, many will benefit your business. And if you want to discuss these, and other ideas we have for you, please contact us here. We would love to help.
Com Laude is the best partner for companies seeking to identify and secure maximum realisable value from a Dot Brand registration in the next round.
In 2012 we advised clients on 20% of all the Dot Brand applications. Furthermore, 73 of those applications achieved perfect 100% scores from the ICANN evaluators. We worked with clients from a variety of sectors, including global leaders in e-commerce, banking, consultancy, fashion, insurance, media, manufacturing, software and retail.
Our team was strong then and is even stronger now. No other provider can match us in terms of our experience and deep sector expertise.
With the next round of applications likely to take place in mid 2025 or early 2026 and before then an expected 18-month+ planning project, now is the time to consider if a Dot Brand may be right for your business.