Managing your new gTLD application

In “round one”, we managed 73 of the 75 applications that were awarded the maximum score of 100% from the ICANN evaluators.

Valideus offers an application management service to prepare and submit an application designed to exceed the requirements of the ICANN appointed evaluators. We provide each client with a Project Manager dedicated to ensuring that key milestones are reached and that the application process proceeds on time.

ICANN application requirements are very complex – guidance on the entire application process spans hundreds of pages, with 50 questions to be answered covering detailed technical, financial, business model, operational and policy requirements. Applicants must also contract with providers for technical registry operations, data escrow and other services.

The new gTLD application management process

Valideus guides clients through the complexities of the application process:

  • Project management: The output of the Initiation Workshop will be a project plan that details all tasks, timings, roles and responsibilities, contingencies, critical issues, key milestones and deadlines. Regular review meetings will also be scheduled.
  • Application type: should you submit a Community-based or a Standard application? What are the requirements and relative merits of each type?
  • String selection: How do you select an eligible character string that stands the best chance of being approved? Should you apply for the name of your company, a leading brand or even a descriptive term? Do you need to commission an expert legal opinion or trade mark search to support your choice?
  • Policy development: We will help you to select policies appropriate for your registry covering eligibility, pre-launch Rights Protection Mechanisms (if relevant), WHOIS (how much data do you include?), Name masking, Renewal frequency, response to malicious behaviours etc. How can you reflect these policies in your registry’s terms and conditions? How will these impact your business plans?
  • Business model: We will advise and assist in the preparation of the required Financial, Technical and Operational plans over the three years following delegation of your domain by ICANN into the world root of the Internet. These will feature detailed budgets covering staffing mix and levels, IT and infrastructure, ICANN compliance, marketing and legal expenditure with appropriate reserves and allowances for changes in scale.
  • Registry operations: We are independent of all technical providers. We can assist your technical and legal experts as they interpret the ICANN registry operator contract and compliance requirements. We will help you to select technical providers that offer you the best support through a formal procurement process.
  • Tailored responses: We have assessed all 50 questions. We know which ones carry the points that you must score. We will draft answers and prepare supporting documents for you.
    Objections, Disputes and Contention: working with your attorneys, we will advise on strategies to overcome third-party objections and resolve any contention.
  • Auctions: Even if you are successful in passing the evaluation process, it is possible that you may face an auction for your selected term. We will advise on strategies for bidding, including the consideration of your competition and expected volumes.
  • Transition and launch: Successful applicants must undergo technical testing of registry operations. With our registry experts, we will walk you through this process to ensure that your string is successfully delegated into the world root of the internet.
  • Migration of your gTLD into your own infrastructure: When you are ready to activate your registry, we have strategies and experts to help you with a smooth migration.

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