Having created our whitespace analysis and gained an understanding of what domain names are missing from the domain name portfolio, it is now time to create the strategy for rightsizing and start to deliver the value back to the business.
Once all the names a business owns have been discovered and the internal owners identified, the next step in creating the right sized portfolio is understanding the potential risks today and in the future.
The first step in understanding the right size of any organisation’s domain name portfolio is to find all of the domain names which have been registered. Almost every organisation will say they have ‘too many domain names’. In many cases, they are right, which is one of the objectives of the rightsized portfolio audit.
As the digital economy grows, organisations need to constantly re-evaluate their online presence to ensure they are capitalising on the opportunities and rewards that technology presents but also mitigating any risks or threats that exist, whether caused by design or mistake.
Secure Sockets Layer is a protocol that dates back almost as far as the domain name industry itself. Developed in 1994 by Netscape, one of the biggest web browsers in the early days of the Internet to provide authenticated, encrypted data connections between a host and its users.
The starting point for many clients is to understand how their domains are being used. Not all domain names are utilised in the same way. Some may be supporting critical internal applications such as email or VPNs, others may be being used for marketing campaigns across the globe or to support new product launches.