Owning a TLD means organisations can curate their own URL naming structures, be agile in registering and using domain names as well as having the ultimate asset in terms of protecting their intellectual property.
This week saw the news that ICANN is committed to launching the new gTLD second application round in Quarter 2 2026.
For some global brands, local rules and regulations require them to have websites in every territory, in relevant languages where they have a presence, or sell/licence their products and services.
Trust is the glue that holds relationships & businesses together. Discover how owning a dotBrand TLD can enhance trust and protect your brand value.
The second round of the new gTLD programme has been over a decade in discussion, debate and at times dispute but we can now see a bright horizon.
