From Trademark to TLD: How rights holders can turn trademarks into trusted digital spaces

ICANN’s second gTLD application round is live, the first since 2012, and there is no third on the horizon. For trademark owners, it is a rare chance to own a dotBrand TLD: a closed namespace at the root of the DNS, exclusively yours —  not a registration inside someone else’s extension and not a defensive filing. A dotBrand TLD builds customer trust, reduces exposure to abuse, and anchors your brand at the infrastructure level of the internet itself. This white paper, co-authored by Com Laude and the Trademark Clearinghouse, makes the strategic and operational case, and lays out precisely what a successful application requires.

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