While each brand faces its own distinct challenges, some of the most common threats include:
- Traffic theft: Mistyped domain names can lead unwitting consumers to pay-per-click websites covered in adverts providing unauthorised registrants with commissions
- Lookalike websites: Convincing-looking websites with content and pictures lifted from official corporate sites often dupe consumers via adverts on social media by pretending to be an official ‘agent’, ‘outlet’ or ‘clearance’ site
- Phishing and spear-phishing: Misleading and criminal emails, often indistinguishable from those of the authorised sender. While phishing emails continue to catch the unwary, spear-phishing (the process of interjecting correspondence into an authorised email chain, commonly during the payment process) is an even more challenging phenomenon
- Counterfeiting: From airbags to handbags to watches, few brands are immune from the fake goods market. Unfortunately, counterfeit goods are a lucrative business for criminal gangs and the punishments for being caught do not deter bad actors
How and where should you start?
With the number of online attacks increasing in volume and severity, our 7 steps to success are a great place to assess your domain portfolio.
- 5% of respondents in a recent survey recorded their organization enduring between one and five successful cyber attacks during the past year. (Statista)
- Only 14% of small businesses are prepared to defend themselves against cyber attacks. (Embroker)
- Malware attacks cause an average loss of 50 days in time for business (Privacy Sharks)
- Experts expect a cyber-attack attempt every 11 seconds in 2021, which is twice the rate back in 2019. (Cybercrime Magazine, 2019)