SEO Spotlight: Best Practices for Migrating to a Branded TLD White Paper

A concern for some brand owners considering getting or launching their own Dot Brand TLD is that migrating their site may impact their Search Engine ranking.

Google dispels rumours that your ranking will suffer by showcasing their migration of about.google.com to about.google —successfully completed without losing 20 years of Search Engine equity. Google outlines their process and notes that site traffic has increased and continues to grow.

In this White Paper we provide a detailed account of their 4 step process which, given the success of the project, can serve as a best practices guide for those wishing to get their branded TLD up and running.

You can read the SEO Spotlight: Best Practices for Migrating to a Branded TLD White Paper on our Dot Brand Observatory site which showcases the innovative ways leading companies are using their dot brands.