The UDRP Process: Be prepared to be prosperous
A domain name registered to imitate a brand can mislead customers, divert traffic, or support fraudulent activity. When this occurs, brand owners need a clear mechanism to challenge the registration and seek recovery of the name.
The Uniform Domain Name Dispute Resolution Policy (UDRP) provides that mechanism. It allows trademark owners to pursue the transfer or cancellation of domain names registered in bad faith through an established administrative process.
This guide outlines how the process operates and what organisations should consider when preparing a complaint.
