The digital landscape continues to evolve, with organisations adopting new Internet-based applications, combined with fast growing numbers of tech-focused startups. This has brought not only significant opportunities for us all to do things quicker, safer, and more efficiently, but has also reduced costs, and thus increased profits for many organisations. But with these opportunities comes risks, in a number of forms in the digital world, none more so when we consider the humble domain name.
1985 saw the first domain names being registered. Forty years, and over 350 million names later, the domain name system underpins digital infrastructures that keep the world’s major economies going. However, the growth of cyber threats has seen a renewed focus on domain name security, once a major vulnerability in an organisation’s defences against maleficent forces.
Domain names still present a viable and valuable target for those seeking to damage reputations and revenues, which is why it is essential to work with a partner that puts security front and centre of its value proposition. The rise of AI-powered DNS threats has enabled adaptive attacks, with machine learning dynamically altering domain generation patterns to evade traditional detection systems.
Domain-focused threats can take many forms, whether it be looking to exploit vulnerabilities in systems and people, cyber and typosquatting or attacks on the DNS itself. Organisations can, and do, spend significant sums on their cyber threat protection systems, but often neglect some of the simpler, and more cost-effective domain-related security measures that will ensure they stay present, protected, and prosperous.
Understanding Domain Security Threats
The good news for anyone tasked with building a robust defensive strategy around their domain name portfolio is a lot of the hard work is done by trusted partners. The first step any organisation can take to enhance their domain name security stance is to choose the right domain name registrar. Whilst it is true that domain names are by their very nature unique, the organisations that support them most certainly are not.
Domain names can be purchased for pocket change in some instances yet can support revenue streams of billions of pounds. The price of a domain name is irrelevant when it comes to the utility and security it provides, or more importantly, the domain registrar provides. The peace of mind that is offered by a corporate domain name registrar far outweighs the slightly higher price point, with security features such as enterprise DNS and registrar lock often included for free, protecting critical domain names against DDoS attacks and unauthorised or accidental changes at the local level. These types of registrars will also provide access to additional third party, value-add services such as Registry Lock, SSLs and encryption certificates and email security products such as DMARC.
The types of threats to online security
The threat landscape continues to evolve, with cyber criminals and bad actors constantly looking at ways to damage revenue and reputation. They often only have to be lucky once, whilst the brand holder needs to be constantly vigilant. These threats today include:
Despite the best efforts of solutions providers, For instance, in the third quarter of 2024, reported phishing attacks rose to 932,923, up from 877,536 in the second quarter according to the Anti-Phishing Working Group, whilst network security consultancy Gcore analysed attack data from Q3–Q4 2024, revealing a 56% Year on Year rise in the total number of DDoS attacks with the largest attack peaking at a record 2 terabits per second.
Domain security best practice
The good news is there are some relatively straight-forward steps that organisations can take to mitigate the risks they may face from domain name and DNS based threats today.
Summary
To conclude, whilst securing the relevant domain names, aligned to your brand and trademarks is a critical aspect of protecting your business’s online presence and sensitive data, it only takes you so far. By implementing additional proactive measures, companies can defend against cyber threats like domain hijacking, spoofing, and phishing attacks. These steps include selecting a reputable domain registrar, using strong passwords, enabling auto-renewal, and setting up two-factor authentication.
Additionally, registering, monitoring, and blocking variations of your domain name and trademarking it can guard against imitators and cybersquatting. Properly configuring DNS servers, using SSL certificates and enterprise-level DNS services, will significantly reduce the risk of falling victim to domain-based cyber-attacks, ensuring the safety of your organisation, employees, and customers.
In a recent interview, Vivek Goyal, co-founder, and current COO of Indian Brand Protection company LdotR and a veteran of the first round of dotBrand Top-Level Domain (TLD) application process, shared invaluable insights into the challenges, and potential of owning a dotBrand TLD.