Dot Brand and New gTLD Services

Since 2012, hundreds of new domain extensions have launched, meaning there are hundreds of new Top Level Domains (TLDs) in use, for example .apple, .law or .nyc. These changes have brought both complexity and opportunity.

Dot Brand Registry

Companies apply for a dot brand registry for a combination of the following reasons:

  • Protect intellectual property
  • Communicate more effectively under one globally applicable master brand
  • Invest in innovation, a super-fast Internet enabled database with many applications beyond branding
  • Enhance security and stability through direct control

Our Valideus consulting division guides brand owners, IP and IT professionals through the entire process; evaluation, application, compliance, launch and use case strategy.

Our clients include top name brands and global leaders in e-commerce, banking, consultancy, fashion, food, insurance, media, software and travel. They come to us because of our success rate — we managed 98% of all applications that achieved a score of 100%.

For those who already have a dot brand we provide day-to-day supervision of dot brand registries to ensure they deliver value.

Geographic, Generic and Restricted TLDs

We advise geographical or community registries on policy development and operational practices.

Our Front End Registry Management services ensure smooth day-to-day operation, and our Validation service ensures the right domains get to the right people.

We have a sophisticated online validation platform that connects with any registry and clients have included .Amsterdam, .Bot, .Brussels, .Cymru, .Eco, .London, .Tickets, and .Wales.


To learn more about dot brands and TLD services, visit our Valideus division.

Valideus helps brand owners, communities and businesses get the most out of the opportunities presented by dot brand, geographic and generic Top Level Domains. We are a consultancy that helps guide you through the application process and helps you launch and manage your new domain.

We also provide validation services to restricted registries and advice on policy and training.

The Value of dot Brands

See how Google and Major League Baseball are using their dot brands

Read the interview

Is a dot brand TLD right for your company?

Request an initial assessment

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