Regular client meetings: Essentials of effective collaboration

by Borut Bezjak

In today’s fast-paced, multi-stakeholder digital ecosystem, businesses must go beyond traditional client servicing to raise above what is often a well saturated market. At Com Laude, we’ve known that regular, strategic meetings with our clients form the bedrock of meaningful, forward-thinking partnerships.

To serve clients effectively, especially in areas as nuanced as domain strategy and online brand protection, it’s not enough to speak to one contact. Including stakeholders from departments such as marketing, Legal and IP Counsel, Data protection and Compliance, and IT and Security, we can ensure effective communication and multidimensional decision making.

• Marketing: Helps align domain and trademark strategies with overarching brand messaging and future campaign planning.
• Legal and IP Counsel: Ensures trademarks, domain acquisitions, and dispute actions adhere to the latest legal frameworks.
• Data Protection and Compliance: Guarantees GDPR, WHOIS data, and security practices are baked into strategic roadmaps.
• IT and Security: Ensures technical capabilities and risk frameworks support implementation.

These interactions can be just touchpoints, if that’s preferred, however, in most cases they quickly turn into business-critical engagements that ensure relevant departments are aligned, and that we’re right there, ready to help. Instead of reacting to challenges, such as ICANN policy shifts, global domain trends, or trademark reforms, we pre-empt them, helping clients adapt early. When we’re part of the planning phase for projects such as campaign launches, rebrands, market expansions, etc., we ensure that digital assets and brand protections are embedded from the outset, ensuring the peace of mind that everyone appreciated in otherwise very stressful times.

This approach empowers organisations to make better-informed decisions that resonate throughout the business.

It’s very much a digital world, but there is value in meeting in-person

Online meetings allow for flexibility, but there can be unmatched value and energy when sitting across the table, fresh coffee cups in front of everyone, spreadsheets and presentations on the huge flat screen ensuring fewer distractions and attention to the current point, and lack of embarrassment because you forgot to unmute yourself, again. Non-verbal cues, spontaneous brainstorming, and casual sidebars all contribute to richer interactions.

At Com Laude, we actively advocate for periodic meetings. As a show of our dedication to being a close partner and not just another far away supplier, we are delighted to meet either on-site or at one of our local offices.

It’s an ongoing commitment

A meeting without a follow-up is like writing a brilliant novel and never publishing it. Com Laude puts heavy emphasis on ensuring action points, decisions, and timelines are captured and circulated promptly. Follow-ups clarify ownership and ensure momentum, helping to prevent issues slipping through the cracks. And finally, summary notes and shared updates keep all relevant departments looped in for vital cross-functional implementation. Our commitment doesn’t end when the meeting does. It evolves into ongoing support and check-ins that drive results.

Ready to schedule your next strategy session? We’ll bring the insights — you bring the big picture.