Maximize Your Enforcement Budget with Com Laude Watch’s Smart Algorithm

by Caitlin McLintock

Com Laude Watch is our industry leading domain name monitoring solution designed to safeguard your brands’ online reputation. Watch scours the Internet for domain names that target your brands. We scan the space daily for over 380 million names, looking for both direct brand matches and domain names that contain typographic variants and non-standard homoglyphs.

The brand protection landscape

The first line of defence is to watch the domain names that could pose a threat to your brands’ integrity. With an often-overwhelming number of domain names to examine, it’s crucial to have a domain name watching system that not only detects all relevant results but also understands them. Distinguishing between significant threats and harmless instances is essential, as not every domain name poses a serious risk to your online presence.

AI-powered ranking

We understand that, as important it is to detect all relevant results, it is just as important to understand the results. Com Laude Watch is designed to provide a comprehensive analysis of each detected domain name, collecting detailed data that paints a complete picture of its usage. This AI-empowered system prioritises results based on their potential threat level, allowing you to allocate your enforcement budget effectively.

For example, a domain name which is identical to your brand, shows MX and A records indicating a potential use for email and infringing website content and has been registered with a dodgy retail registrar will show up in a higher threat category. On the other end of the spectrum you will have domain names that might not be configured at all, and due to their “inactivity” do not pose any potential threat – it’s basically a blocking portfolio paid for by someone else. We continuously monitor all detected results and their associated data. If any data points change, the algorithm will recalculate the potential threat. After all, it is an ever-changing landscape.

Customisation is key; each indicator’s interpretation can be tailored to fit the unique priorities of your brand, ensuring that our brand protection experts are working with you to integrate your specific needs into a technical algorithm designed for your brand.

Spending budget and time effectively

Com Laude Watch allows brands owners to find, prioritise and act, allowing limited enforcement budgets to be used effectively, efficiently and to demonstrate real return on investment.

Prioritising results into threat level categories is automated, informed by the extensive data and information we collect, freeing you from the burden of manual classification. This streamlined approach ensures that your brand is not only protected but also positioned to thrive in the online landscape.