Keeping your website secure is more important than ever, especially in protecting your revenues, reputation and customers. One typically difficult step is securing redirects to your primary websites. Com Laude has introduced a fully automated HTTPS redirect capability to our existing DNS services to simplify this process, which ensures your secondary/defensive or decommissioned website URLs can be redirected using HTTPS without requiring manual SSL provisioning and installation or implementing a suitable 3rd party service.
An HTTPS redirect functions like our current standard URL redirect but includes automated SSL certificate provisioning which enables HTTPS rather than just HTTP website traffic diversion. This secures browser traffic through to your live website.
While SSL provides great security, it can also create some issues when it comes to redirecting old webpage addresses to new ones. For example, when you move your website to a new domain name, redirecting your old URLs is important to keep your search engine ranking. If the old domain’s SSL certificate expires, this can cause problems because most redirect services cannot issue a new certificate against the original domain name.
In the past, redirects would work without much effort, but changes to how search engines treat encryption means that you now need to keep a valid SSL certificate for those old domains. If web users or search engines still have links to your old HTTPS site but the SSL certificate isn’t valid, those links will break with certificate security or, 404 errors, potentially hurting your search ranking.
Additionally, some hosting services do not support SSL for the main part of your URL (the version without “www.”). This means visitors trying to access your site without the “www.” may find it doesn’t work anymore. But don’t worry! Com Laude’s HTTPS redirect service, makes SSL redirection easy, automating the SSL certificate ordering, validation, installation and renewal processes for you, streamlining the process and reducing the recurring administrative burden.