Protecting a brand involves understanding the relationship between domain names, trademarks, patents and copyrights – the four pillars of intellectual property. However, it is only relatively recently that domain names have become one of the major considerations for organisations compared to the fact that trademark legislation was first passed into English law in 1266!
It is important for any organisation to have a clear domain name strategy that not only defines the key geographies, and thus ccTLDs they need to have registrations in, as well as what IP protection mechanisms they have to provide defensive cover elsewhere.
There are two types of commercial entities in the world today. Those that know their intellectual property is being abused and those that don’t want to know. Technology has brought great opportunities for organisations to grow their global footprint cost-effectively and efficiently, but it has also increased the threat they face in the digital landscape.
Tim Brown., Head of Brand Protection, shares his best practices around Brand Protection for brand owners and their domain portfolios.
Throughout the pandemic, our domain watching systems have been vigilant, carrying out a series of checks every 15 minutes for any malicious activity to ensure our clients domain names are kept safe.
The Trademark Clearinghouse (TMCH) has announced that .COM has been added to its Ongoing Notifications service.
We’re sponsoring World Trademark Review’s events in Chicago next week! Managing Trademark Assets USA on 3rd March, & Brand Protection Online on the 4th March.
Read the Winter edition of the Com Laude newsletter, where we share the latest developments in the domain industry.
The importance of domain name monitoring and the adoption of other measures to mitigate the cost of cybercrime…
Don’t miss the September edition of the Com Laude newsletter, where we share the latest developments and news from around the domain industry.
