The purpose of a domain name audit is to help you to prioritise your domains, by categorising those business-critical domains that you must keep, those that are defensive registrations and those that are no longer useful or relevant. Generally, we find that an audit enables our clients to reduce their portfolio by 10% - 20% of its size in the 12-month period following the audit. However, some clients may also need to register new domains to fill gaps in the portfolio that are being exploited by infringers.
Concluding the audit, we produce a final report with recommendations to ensure your portfolio management strategy is best suited to your business. We identify target lists of domains to be cancelled, third-party registrations that may be infringing, jurisdictions where you may wish to file new registrations and a list of domains where harmonisation is appropriate.