The first step in an intelligent domain strategy is to look at trademark registration strategy. What has been registered and where? Is there a pattern of registration in the trademark system that can be duplicated in the domain name system? For example, is there a list of ‘crown jewel’ trademarks and priority jurisdictions? In this article for Online Brand Enforcement: Protecting Your Trademarks in the Electronic Environment 2018 Nick Wood, MD of Com Laude considers the latest in best practice for corporate domain name management from registration and renewal strategies to transfers and prioritization.